#ParentsOfTikTok – UI Design, Motion Graphics
Fostering a community within the TikTok app by creating an identity to promote the campaign - #ParentsOfTikTok which is powered by an in-app content discovery hub, informative editorials, motion advertisements and a spectrum of multi-media assets. The interactive hub allows parents to share meal ideas, product discovery and follow ambassadors on specific subjects.
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Process: Edition 1 - Large Format Magazine Design